LightUp
17-18 April 2026

Arrive in peace, look around and treat yourself to a coffee.

Kick-off to two exciting days! DOTLUX welcomes you and provides you with the most important information about the LightUp Festival.

Keynote speech by Benjamin Penderock, CEO DOTLUX GmbH

DOTLUX's vision is to be the most likeable lighting brand that takes bold paths and is always that little bit better. Benjamin takes you on a journey from garage start-up to established LED manufacturer with 100 employees. In addition to product development, the focus is on shaping the organisation through circular work and conscious leadership.

Of course, there should also be time for socialising between the content: Grab a drink and chat: With other participants or with our partners who are presenting at LightUp.

Keynote speech by Prof Dr Carolin Durst, Professor of Digital Marketing at Ansbach University of Applied Sciences & Scientific Director at ITONICS

Keynote speech by Florian Zierau, founder of the social media agency talentxmedia

Further education makes you hungry! But don't worry: we've made provisions and are providing three food trucks - so there's something for every taste.

Keynote speech by Jochen Seelig, CEO & Co-Founder of snapAddy GmbH

Of course, there should also be time for socialising between the content: Grab a drink and chat: With other participants or with our partners who are presenting at LightUp.

Live podcast with Felix Kroos, Benjamin Penderock & Sören Rohde

What have you always wanted to know from a professional footballer? Felix offers up-close and honest insights into his career, talks about how to stay on track despite setbacks and what his life as a TV pundit and podcaster is like today. Finally, there will of course be a short Q&A where Felix will take time for questions from the audience.

Product launch with Benjamin Penderock, Sebastian Schabdach & Sören Rohde

It's going to be exciting! DOTLUX is exclusively presenting an absolute novelty at the LightUp Festival. You will be there for the premiere and be the first to gain insights into this brand new solution.

To round off the content of the first day, here's a short summary. But it's not over yet, because now we're starting the evening programme!

Take the opportunity to see the DOTLUX innovation live at the trade fair stand. All partners will also be on site and you will have another opportunity to exchange ideas.

The food trucks will also provide good catering in the evening.

Now it's time for the evening programme! We'll light up Weißenburg and kick off an unforgettable party with a highlight in the truest sense of the word!

What would a festival be without an afterparty? The bars are open, the dancefloor is ready and there's plenty of exciting music. Let's go!

By the way: You'll find out our music act for the afterparty here shortly, so keep your eyes peeled.

All good things come to an end. And so does our first day at the festival - after all, we all want to be fit for the programme on Saturday.