Great success for the DOTLUX brand:
At the German Brand Awards 2025, we not only won the "Excellent Brands" category in the lighting sector, the 20-member jury of experts also named us "Brand Innovation of the Year"!
More than 1500 brands from 11 countries applied for this year's German Brand Award, the gala evening including the award ceremony for the winners took place on 26 June in Berlin.
Marketing Project Manager Andreas Strunz and Head of Marketing Sören Rohde are delighted with our awards
(Photo: German Brand Award / grandvisions.de)
In contrast to almost all other award winners from a wide range of industries, who leave their brand development to external agencies, we are very proud that ideas and a large part of the realisation were implemented by our own employees.
The DOTLUX team is thrilled that our intensive and innovative brand work is also recognised in professional circles and is highly motivated to continue to give everything to offer you, our business partners, customers and fans light of the best quality!
Here is the jury's statement:
"DOTLUX, a leading supplier of LED lighting, has impressively demonstrated with its comprehensive brand relaunch how brand work can be designed in an evolutionary and sustainable way. The use of a 3D-animated brand ambassador, the striking revision of the corporate design and the introduction of innovative communication channels create an unmistakable brand identity. Particularly noteworthy is the successful combination of aesthetic conciseness and strategic clarity, which positions the brand as a future-orientated lighting solution. An excellent example of pioneering brand work."