How it all began - the story of URI 🦊✨
He has long been part of our DNA - but today, for the first time, we are telling you in an animated video how URI came to us in the first place.
Born in the Bavarian Forest, he discovers early on that he is different.
His fur starts to glow at night - in bright turquoise.
But what makes him special also makes him insecure.
And so URI sets off.
In search of a place where he can be who he is.
And finds: us.
At DOTLUX, URI is not only accepted - he is understood.
He becomes our brand ambassador.
An ambassador for everything we do:
Always making light a little better, thinking differently and growing together.